Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Decision Making01:20

Decision Making

1.2K
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
1.2K
The Influence of Cognition on Affect01:29

The Influence of Cognition on Affect

265
Cognition plays a pivotal role in shaping emotional experiences, as demonstrated by Schachter and Singer’s two-factor theory of emotion. According to this model, emotion arises from a combination of physiological arousal and cognitive interpretation. The body’s physiological response to stimuli is ambiguous and only gains emotional significance through cognitive labeling. For instance, an increased heart rate and adrenaline surge while standing near an attractive person may be...
265
The Influence of Affect on Cognition01:29

The Influence of Affect on Cognition

343
Positive affect significantly influences cognitive processes, including evaluation, memory, creativity, and social judgments. Compared to negative affect, positive emotional states promote more favorable interpretations of stimuli, cognitive flexibility, and heuristic processing. These effects highlight emotions' powerful role in shaping how individuals perceive, remember, and interact with the world.Influence on Evaluation and AttributionWhen individuals experience positive affect, they are...
343
Reason and Intuition01:37

Reason and Intuition

7.6K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
7.6K
Factors Affecting Perception01:25

Factors Affecting Perception

3.0K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
3.0K
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

5.6K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
5.6K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Mnemonic vs. Executive Contributions to the N400: A Connectionist Approach to False Memories.

Computational brain & behavior·2026
Same author

Editorial: Neurocomputational models of language processing.

Frontiers in human neuroscience·2024
Same author

Anxiety and curiosity in hierarchical models of neural emotion processing-A mini review.

Frontiers in human neuroscience·2024
Same author

How learning influences non-symbolic numerical processing: effects of feedback in the dot comparison task.

Frontiers in psychology·2024
Same author

Neuropsychological differential diagnosis of Alzheimer's disease and vascular dementia: a systematic review with meta-regressions.

Frontiers in aging neuroscience·2023
Same author

Electrophysiological Correlates of the Interaction of Physical and Numerical Size in Symbolic Number Processing: Insights from a Novel Go/Nogo Numerical Stroop Task.

Brain sciences·2023

Related Experiment Video

Updated: Mar 10, 2026

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
05:48

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

Published on: June 12, 2020

6.6K

On Elementary Affective Decisions: To Like Or Not to Like, That Is the Question.

Arthur Jacobs1, Markus J Hofmann2, Annette Kinder3

  • 1Department of Experimental and Neurocognitive Psychology, Freie Universität BerlinBerlin, Germany; Center for Cognitive Neuroscience, Freie Universität BerlinBerlin, Germany; Dahlem Institute for Neuroimaging of Emotion, Freie Universität BerlinBerlin, Germany.

Frontiers in Psychology
|December 10, 2016
PubMed
Summary

We explore elementary affective decisions (EADs), the basic liking judgments we make daily. Our findings suggest that associations with joy/happiness and disgust are key drivers of these quick, often unconscious, decisions.

Keywords:
basic affective tonebeautydecision tree modelingelementary affective decisionslikingludic readingneuroaestheticsneurocognitive poetics

More Related Videos

An Automated T-maze Based Apparatus and Protocol for Analyzing Delay- and Effort-based Decision Making in Free Moving Rodents
07:42

An Automated T-maze Based Apparatus and Protocol for Analyzing Delay- and Effort-based Decision Making in Free Moving Rodents

Published on: August 2, 2018

14.5K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.2K

Related Experiment Videos

Last Updated: Mar 10, 2026

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
05:48

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

Published on: June 12, 2020

6.6K
An Automated T-maze Based Apparatus and Protocol for Analyzing Delay- and Effort-based Decision Making in Free Moving Rodents
07:42

An Automated T-maze Based Apparatus and Protocol for Analyzing Delay- and Effort-based Decision Making in Free Moving Rodents

Published on: August 2, 2018

14.5K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.2K

Area of Science:

  • Cognitive Neuroscience
  • Affective Science
  • Psychology

Background:

  • Basic affective decisions, or liking judgments, are fundamental to daily life.
  • These elementary affective decisions (EADs) often occur rapidly and without conscious reasoning or apparent reward.
  • Understanding the neurocognitive underpinnings of EADs is crucial for comprehending human affective responses.

Purpose of the Study:

  • To review research on elementary affective decisions (EADs) without direct reward.
  • To focus on Neurocognitive Poetics and methods for investigating EADs to verbal stimuli.
  • To explore the neuronal and cognitive-affective bases of EADs.

Main Methods:

  • Review of existing research on elementary affective decisions (EADs).
  • Focus on Neurocognitive Poetics methodologies.
  • Application of decision tree modeling to simulate EADs for single words.

Main Results:

  • Decision tree modeling suggests a primary driver for EADs to single words.
  • This driver is the association of stimuli with basic emotions: joy/happiness and disgust.
  • Findings align with evolutionary and appraisal theories of emotion.

Conclusions:

  • Elementary affective decisions (EADs) are significantly influenced by associations with core emotions.
  • Neurocognitive approaches, particularly Neurocognitive Poetics, offer valuable insights into rapid affective judgments.
  • Future research should continue to explore the complex interplay of cognition and affect in EADs.