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A consistent professional brand for pharmacy-the need and a path forward.

Marilyn K Speedie, Lowell J Anderson

Journal of the American Pharmacists Association : Japha

|December 15, 2016

Summary

The pharmacy profession needs to unify its core patient care services and clearly define their value. This will improve patient care and ensure pharmacists receive appropriate compensation for their services.

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Area of Science:

Pharmacy Practice
Health Services Research

Background:

The pharmacy profession has evolved to emphasize direct patient care services.
However, a lack of unified definitions and branding for these services creates confusion.

Purpose of the Study:

To highlight the critical need for the pharmacy profession to agree on and consistently deliver core services.
To advocate for promoting the value of these services to patients, payers, and other healthcare providers.

Main Methods:

Expert assessment based on extensive professional experience.
Analysis of current challenges in defining and delivering pharmacy patient care services.

Main Results:

The profession faces a "tower of babel" due to varied terminology for patient care services.
Lack of standardized definitions and value-based compensation in benefit design are significant barriers.

Conclusions:

Urgent leadership is required from organizations like the Joint Commission of Pharmacy Practitioners (JCPP) to define, label, and brand pharmacy practice.
Standardization is essential for promoting the full scope of pharmacy services and securing appropriate payment.