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Personalized Behavioral Feedback for Online Gamblers: A Real World Empirical Study
Michael M Auer1, Mark D Griffiths1
1neccton LtdLienz, Austria; Psychology, Nottingham Trent UniversityNottingham, UK.
Frontiers in Psychology
|December 15, 2016
Summary
Personalized feedback and other responsible gambling tools significantly reduced player spending and gambling activity. These findings suggest behavioral feedback effectively promotes safer gambling practices among online players.
Area of Science:
- Behavioral Psychology
- Gambling Studies
- Human-Computer Interaction
Background:
- Responsible gambling tools are increasingly used to encourage safer play.
- Evidence on the effectiveness of these tools, such as personalized feedback, is limited.
- Online gambling platforms offer opportunities to study player behavior and intervention effectiveness.
Purpose of the Study:
- To evaluate the impact of personalized feedback, normative feedback, and recommendations on responsible gambling behavior.
- To assess whether these information types reduce theoretical loss (TL), money wagered, and gross gaming revenue (GGR).
- To compare the effectiveness of different informational interventions against a control group.
Main Methods:
- Analysis of data from 5,528 players on the Norsk Tipping online platform (Instaspill).
- Random selection of 17,452 players from a larger pool of 69,631 eligible participants.
- Comparison of gambling behavior (TL, wagered amount, GGR) across six groups: one control and five intervention groups receiving different information types.
Main Results:
- All intervention groups showed significant reductions in gambling behavior (TL, wagered amount, GGR) compared to the control group.
- Personalized behavioral feedback was effective in promoting behavioral change in gambling.
- Normative feedback did not demonstrate a significantly greater impact on behavior compared to personalized feedback.
Conclusions:
- Personalized behavioral feedback is a viable tool for encouraging responsible gambling.
- Interventions involving information delivery can effectively reduce gambling activity.
- Further research may explore the nuances of normative feedback and its integration with personalized approaches.
Keywords:
behavioral feedbackhuman–computer interactiononline gamblingpersuasive communicationproblem gamblingresponsible gamblingMore Related Videos
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