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Facebook targeted advertisement for research recruitment: A primer for nurse researchers
1Indiana University School of Nursing, Indianapolis, Indiana 46202, United States.
Abstract:
Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.
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