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Framing the policy debate over spirits excise tax in Poland
Mateusz Zatonski1,2, Benjamin Hawkins2, Martin McKee2
1Health Promotion Foundation, Warsaw, Poland.
Health Promotion International
|December 25, 2016
Summary
The Polish spirits industry effectively framed alcohol policy debates around economic concerns, overshadowing health arguments. Lessons from the UK
Area of Science:
- Public Health Policy
- Health Economics
- Alcohol Policy Research
Background:
- Industry lobbying frequently hinders effective health-oriented alcohol policies.
- In 2013, the Polish government increased excise taxes on spirits, sparking public debate.
- Understanding the framing of policy debates is crucial for effective public health advocacy.
Purpose of the Study:
- To qualitatively analyze the public debate surrounding Poland's 2013 spirits excise tax increase.
- To examine how competing groups, particularly industry actors, framed economic, health, and social effects.
- To compare the framing strategies in Poland with those in the UK's Minimum Unit Pricing (MUP) debate.
Main Methods:
- A thematic content analysis was conducted on 155 sources.
- Sources included online archives of Polish national newspapers, spirits trade associations, and government documents.
- Findings were compared with existing research on the UK MUP debate framing.
Main Results:
- Two primary frames emerged: health and economic.
- The spirits industry successfully promoted the economic frame, emphasizing potential grey market growth and tax revenue loss.
- The Polish public health community struggled to make health considerations a significant part of the debate, unlike UK health advocates.
Conclusions:
- Industry lobbying significantly influenced the Polish alcohol policy debate, prioritizing economic arguments over health.
- The framing of the Polish debate differed substantially from the UK's MUP debate.
- Strategies employed by UK health advocates offer valuable lessons for enhancing media impact and promoting health-oriented alcohol legislation.
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