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A Cultural Evolution Approach to Digital Media.

Alberto Acerbi1

  • 1School of Innovation Science, Eindhoven University of Technology Eindhoven, Netherlands.

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Cultural evolution theory offers a framework for understanding digital media's impact. This approach examines how transmission biases and high-fidelity digital transmission shape cultural content and behavior in the digital age.

Keywords:
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Area of Science:

  • Cognitive Science
  • Cultural Evolution
  • Media Studies

Background:

  • Digital media's pervasive influence necessitates understanding its impact on human behavior.
  • Traditional frameworks may not fully capture the dynamics of digital information spread.
  • Cultural evolution theory provides a robust lens for analyzing media effects.

Approach:

  • Presenting the cultural evolution framework and its applicability to digital media.
  • Investigating the operation of cultural transmission biases (e.g., prestige, majority) in digital contexts.
  • Analyzing the implications of high-fidelity cultural transmission in digital environments.

Key Points:

  • Cultural transmission biases like 'copy prestige' or 'copy majority' function differently in digital media environments.
  • Digital media facilitate high-fidelity, low-cost information transmission compared to traditional forms.
  • The adaptivity of these biases in small-scale societies versus their efficacy in the digital age is questioned.

Conclusions:

  • A cultural evolution perspective, integrating cognitive science, offers valuable insights into the digital media landscape.
  • This "long view" helps discern novel aspects from enduring patterns in contemporary digital culture.
  • Understanding these dynamics is crucial for navigating the complexities of the digital age.