Legitimation dynamics: How SROI could mobilize resources for new constituencies

Kate Cooney1

  • 1Yale University School of Management, PO Box 208200, New Haven, CT 06520-8200, United States.

Summary

The Social Return on Investment (SROI) methodology faces tensions between standardization and flexible impact narratives. However, its investor lens and market logic can effectively persuade resource allocation for underserved constituents.

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