Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Gestalt Principles of Perception01:21

Gestalt Principles of Perception

1.6K
Gestalt principles provide a framework for understanding how humans perceive objects as unified wholes within their context. These principles are essential in explaining the cognitive processes that make sense of complex visual stimuli by organizing them into coherent groups. One fundamental principle is proximity, which posits that objects located close to each other are perceived as a collective group. For instance, when dots are positioned near one another, the visual system interprets them...
1.6K
Sensory Modalities01:15

Sensory Modalities

4.2K
Sensation typically is the process by which the sensory receptors and sense organs detect stimuli from the internal and external environment and transmit this information to the central nervous system for processing.
General senses refer to the broad category of sensory information detected by receptors in the body and can be further grouped into somatic and visceral senses. Somatic sensations include touch, pressure, temperature, and pain and are essential for navigating our environment and...
4.2K
Sensory Perception: Organization of the Somatosensory System01:11

Sensory Perception: Organization of the Somatosensory System

11.7K
The somatosensory system is the central and peripheral nervous system component that senses and processes touch, pressure, pain, temperature, and body position or proprioception. The process of sensation takes place at three levels:
The receptor level:
The receptor level is the first stage of sensation. It involves the detection of a stimulus by specialized sensory receptors. The stimulus must arrive within the receptor's receptive field. Next, the receptor converts the energy of the...
11.7K
Synesthesia01:27

Synesthesia

809
Synesthesia is a remarkable condition where stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. People with synesthesia experience a blending or crossing of their senses, such as sight and sound, leading to cross-modal sensations. In this condition, the stimulation of one sense, such as hearing a number or musical note, triggers an experience of another sense, like sensing a specific color, taste, or smell. People...
809
Encoding01:19

Encoding

947
Information enters the brain through encoding, which is the input of information into the memory system. Once sensory information is received from the environment, the brain labels or codes it. The information is then organized with similar information and connected to existing concepts. Encoding occurs through automatic processing and effortful processing.
Automatic processing involves the encoding of details like time, space, frequency, and the meaning of words, usually done without conscious...
947
Introduction to Special Senses01:26

Introduction to Special Senses

8.8K
Sensory receptors play an integral part in comprehending our external and internal environments. They receive diverse stimuli, converting them into the nervous system's electrochemical signals. This conversion occurs as the stimulus alters the sensory neuron's cell membrane potential, instigating the generation of an action potential. This action potential is subsequently transmitted to the central nervous system (CNS), which integrates with other sensory data or higher cognitive...
8.8K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The sweet spot of seeing: A categorization-based account of visual aesthetic pleasure.

Current opinion in psychology·2026
Same author

A large positive hysteresis effect for scene categories.

Journal of experimental psychology. Human perception and performance·2026
Same author

A design-integrated framework for neuroarchitectural research.

Frontiers in psychology·2026
Same author

Population receptive field size does not correspond to spatial frequency processing in scene-selective cortex.

Imaging neuroscience (Cambridge, Mass.)·2026
Same author

Contours drive distinct orientation selectivity in the human visual system.

Scientific reports·2025
Same author

Empirical aesthetics of bridges.

PloS one·2025

Related Experiment Video

Updated: Mar 9, 2026

New Methods to Study Gustatory Coding
10:59

New Methods to Study Gustatory Coding

Published on: June 29, 2017

10.1K

Neural codes of seeing architectural styles.

Heeyoung Choo1, Jack L Nasar2, Bardia Nikrahei2

  • 1Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana-Champaign, Urbana, Illinois, 61801, United States.

Scientific Reports
|January 11, 2017
PubMed
Summary

The human brain processes architectural styles in high-level visual areas, not primary visual cortex. The fusiform face area (FFA) plays a key role in recognizing detailed architectural styles.

More Related Videos

Cross-Modal Multivariate Pattern Analysis
13:51

Cross-Modal Multivariate Pattern Analysis

Published on: November 9, 2011

20.6K
Training Synesthetic Letter-color Associations by Reading in Color
10:27

Training Synesthetic Letter-color Associations by Reading in Color

Published on: February 20, 2014

23.5K

Related Experiment Videos

Last Updated: Mar 9, 2026

New Methods to Study Gustatory Coding
10:59

New Methods to Study Gustatory Coding

Published on: June 29, 2017

10.1K
Cross-Modal Multivariate Pattern Analysis
13:51

Cross-Modal Multivariate Pattern Analysis

Published on: November 9, 2011

20.6K
Training Synesthetic Letter-color Associations by Reading in Color
10:27

Training Synesthetic Letter-color Associations by Reading in Color

Published on: February 20, 2014

23.5K

Area of Science:

  • Neuroscience
  • Cognitive Psychology
  • Architecture

Background:

  • Architectural design significantly influences our visual experience of built environments.
  • Neural representation of architectural styles in the human brain remains largely unexplored.

Purpose of the Study:

  • To investigate the neural correlates of architectural style perception.
  • To identify brain regions involved in processing visual aspects of architecture.

Main Methods:

  • fMRI study examining neural activity in response to images of buildings with distinct architectural styles.
  • Hierarchical clustering of error patterns to analyze neural encoding.

Main Results:

  • Distinct patterns of neural activity were found in high-level visual areas, excluding primary visual cortex (V1).
  • The fusiform face area (FFA) and scene-selective regions were involved in representing architectural styles.
  • FFA showed a greater involvement in encoding architectural styles compared to entry-level scene categories.

Conclusions:

  • Neural encoding of architectural styles relies on complex visual structures processed in higher visual areas.
  • The fusiform face area (FFA) contributes to subordinate-level scene encoding, specifically architectural styles.
  • This study provides the first insights into the human visual system's processing of architectural elements.