Related Experiment Video
Updated: Mar 8, 2026

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
Published on: September 16, 2015
Apprehension of Writing as a Predictor of Message Intensity
John A Daly1, Michael D Miller1
1a Purdue University and University of Florida , USA.
Abstract:
The present study sought to determine the effects of writing apprehension on message encoding strategies. Ninety-eight undergraduate students completed measures of language intensity and writing apprehension. As hypothesized, individuals with high apprehension of writing encoded significantly less intense messages than did those with low apprehension (p < .05). The finding offers support for both (a) a theoretic proposition advanced by Burgoon et al. concerning the role of language intensity in persuasive messages and (b) the predictive validity of the writing apprehension measure.
Related Concept Videos
Stereotype Threat and Self-fulfilling Prophecies
Routes of Persuasion
The Influence of Cognition on Affect
Framing Effects
Theory of Attribution I: Correspondent Inference Theory
Theory of Romantic Attachment in Adulthood

