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Alcohol-Related Facebook Activity Predicts Alcohol Use Patterns in College Students
Cecile A Marczinski1, Heather Hertzenberg1, Perilou Goddard1
1Department of Psychological Science, Northern Kentucky University, Highland Heights, KY, USA.
A new alcohol-related Facebook® activity (ARFA) questionnaire effectively predicts college students' recent alcohol use. This social media measure shows promise for identifying risky drinking behaviors.
Area of Science:
- Psychology
- Public Health
- Sociology
Background:
- College students are a demographic with high rates of alcohol consumption.
- Assessing alcohol use patterns in college students is crucial for public health interventions.
- Traditional methods for assessing alcohol use may not capture the nuances of modern social behaviors.
Purpose of the Study:
- To evaluate the predictive validity of the alcohol-related Facebook® activity (ARFA) questionnaire.
- To determine if ARFA scores correlate with established measures of alcohol consumption in college students.
- To explore the role of impulsivity and social desirability in the relationship between ARFA scores and alcohol use.
Main Methods:
- Participants (N = 146) completed the 10-item ARFA questionnaire assessing recent alcohol-related Facebook® postings.
- Alcohol use was measured using the Alcohol Use Disorders Identification Test (AUDIT), Timeline Follow-Back (TLFB), and Personal Drinking Habits Questionnaire (PDHQ).
- Impulsivity (Barratt Impulsiveness Scale, BIS-11) and social desirability (Marlowe-Crowne Social Desirability Scale, MC-SDS) were also assessed.
Main Results:
- ARFA total scores significantly predicted recent drinking behaviors across AUDIT, TLFB, and PDHQ measures.
- Impulsivity and social desirability did not predict drinking behaviors when ARFA scores were included in regression analyses.
- The ARFA scale demonstrated utility in identifying recent alcohol consumption patterns.
Conclusions:
- The alcohol-related Facebook® activity (ARFA) questionnaire is a valid predictor of college student alcohol use.
- Social media activity, as measured by ARFA, can serve as a valuable research tool for identifying at-risk drinking behaviors.
- ARFA offers a novel approach to alcohol use assessment in the digital age.
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