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A Little Anthropomorphism Goes a Long Way.

Ewart J de Visser1, Samuel S Monfort1,1, Kimberly Goodyear2,1

  • 1George Mason University, Fairfax, Virginia.

Human Factors
|February 2, 2017
PubMed
Summary

Exogenous oxytocin increased trust and compliance with avatar-like automation, suggesting it enhances affinity for social stimuli in automated agents. This impacts human-computer interaction and decision-making in teams.

Keywords:
autonomous agentscompliance and reliancehuman–automation interactionneuroergonomicsoxytocintrust in automationvirtual humans

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Area of Science:

  • Neuroscience
  • Human-Computer Interaction
  • Social Psychology

Background:

  • Research indicates psychological similarities in trusting humanlike automation versus humans.
  • Oxytocin, a neuropeptide linked to human trust, can probe automation anthropomorphism.
  • Understanding trust in automation is crucial for human-AI collaboration.

Purpose of the Study:

  • To investigate the effects of exogenous oxytocin on trust, compliance, and team decision-making.
  • To examine how anthropomorphism of automated agents influences these effects.
  • To determine if oxytocin modulates trust in automation similarly to human-human trust.

Main Methods:

  • Eighty-four healthy males participated in a pattern recognition task.
  • Participants collaborated with automated agents varying in anthropomorphism (computer, avatar, human) and reliability.
  • Exogenous oxytocin or placebo was administered.

Main Results:

  • Under placebo, trust and compliance decreased with increased anthropomorphism.
  • Oxytocin increased trust, compliance, and performance with mid-anthropomorphic avatars.
  • Interactions with extreme anthropomorphic agents were similar under placebo and oxytocin.

Conclusions:

  • Exogenous oxytocin administration impacts trust, compliance, and decision-making with automated agents.
  • Oxytocin appears to increase affinity for social stimuli in automated aids.
  • Automation design should consider anthropomorphism levels for desired trust outcomes.