Beef quality attributes: A systematic review of consumer perspectives
Maeve M Henchion1, Mary McCarthy2, Virginia C Resconi3
1Department of Agrifood Business and Spatial Analysis, Rural Economy and Development Programme, Teagasc Food Research Centre Ashtown, Dublin 15, Ireland.
Meat Science
|February 5, 2017
Summary
Consumers prioritize beef quality attributes, with credence attributes expected to gain importance. Quality assurance schemes (QAS) should incorporate more credence attributes to meet consumer demand and benefit the industry.
Area of Science:
- Consumer Science
- Food Quality Management
- Agricultural Economics
Background:
- Consumer perception of beef quality is crucial for market success.
- Quality theory categorizes attributes into search, experience, and credence.
- Existing quality assurance schemes (QAS) may not fully capture evolving consumer preferences.
Purpose of the Study:
- To systematically review and determine the relative importance of beef quality attributes from a consumer perspective.
- To analyze the future ranking of search, experience, and credence quality attributes.
- To identify opportunities for enhancing QAS to better align with consumer expectations.
Main Methods:
- Systematic literature review informed by quality theory.
- Analysis of consumer perspectives on beef quality attributes.
- Evaluation of current and future consumer ranking of attribute types.
Main Results:
- Search and experience beef quality attributes are expected to maintain their current consumer ranking.
- A significant shift is anticipated in the ranking of credence attributes and their overall importance.
- Quality assurance schemes (QAS) have an opportunity to become more consumer-centric.
Conclusions:
- Incorporating a wider range of credence attributes into QAS can increase consumer satisfaction.
- The meat industry and researchers must proactively identify and measure new, relevant credence attributes.
- Adapting QAS to evolving consumer preferences for beef quality can lead to increased industry returns.
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