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An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat

Djura L Hoeksma1, Marien A Gerritzen1, Anne Marike Lokhorst1

  • 1Wageningen University, The Netherlands.

Meat Science
|February 8, 2017
PubMed

Keywords:
Animal welfareConsumer acceptanceConsumer decision makingMobile slaughter unitsPersonal normsTheory of planned behaviorValue belief norm theory

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