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Surviving as a solo practitioner.

¹Gardner Bovine Veterinary Services, Huddleston, Virginia.

The Veterinary Clinics of North America. Food Animal Practice

|November 1, 1989

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Solo medical practices offer a viable alternative to large groups. Success hinges on defining specific services and targeting clients with matching needs, rather than trying to serve everyone.

Area of Science:

Medical practice management
Healthcare business models

Background:

The healthcare industry is experiencing a trend towards larger group practices.
Solo practitioner models face unique challenges and opportunities.

Purpose of the Study:

To review the core principles of establishing and maintaining a successful solo medical practice.
To provide guidance for practitioners considering or currently operating independent practices.

Main Methods:

The article reviews the author's personal experience and strategic approach to solo practice.
Key principles for service definition and client targeting are discussed.

Main Results:

A successful solo practice requires a focused approach to service offerings.

Related Experiment Videos

Identifying and attracting clients whose needs align with defined services is crucial for sustainability.

Conclusions:

Solo practice is a viable and potentially rewarding model for certain healthcare professionals.
Strategic focus on niche services and targeted client acquisition are key success factors.