Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Reinforcement Schedules01:24

Reinforcement Schedules

651
Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
Once a behavior is learned,...
651
Reinforcement01:23

Reinforcement

1.1K
Positive and negative reinforcement are key concepts in operant conditioning, a learning process where the consequences of a behavior affect the likelihood of that behavior being repeated.
Positive reinforcement occurs when a behavior is followed by the presentation of a rewarding stimulus, increasing the frequency of that behavior. For example:
1.1K
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

5.6K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
5.6K
Decision Making01:20

Decision Making

1.2K
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
1.2K
Primary and Secondary Reinforcers01:23

Primary and Secondary Reinforcers

1.3K
In psychology, reinforcement is a key concept in behavior modification. B.F. Skinner demonstrated this with his experiments involving rats in what is known as a Skinner box. The rats learned to press a lever to receive food, a primary reinforcer that fulfilled their innate need for nourishment.
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
1.3K
Decision Making: P-value Method01:09

Decision Making: P-value Method

7.1K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can...
7.1K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Estimation of neuronal tuning for word meaning from passively recorded naturalistic speech.

bioRxiv : the preprint server for biology·2026
Same author

A <i>number simplex</i> in the human medial temporal lobe.

bioRxiv : the preprint server for biology·2026
Same author

Learning shapes neural geometry in the primate prefrontal cortex.

Nature neuroscience·2026
Same author

Shared neural geometries for bilingual semantic representations in human hippocampal neurons.

Cell·2026
Same author

Human neuronal firing varies with the frequency of local field potential oscillations.

PLoS biology·2026
Same author

Author Correction: Plasticity and language in the anaesthetized human hippocampus.

Nature·2026

Related Experiment Video

Updated: Mar 7, 2026

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

6.5K

A distributed, hierarchical and recurrent framework for reward-based choice.

Laurence T Hunt1, Benjamin Y Hayden2

  • 1Wellcome Trust Centre for Neuroimaging, University College London, 12 Queen Square, London WC1N 3BG, UK.

Nature Reviews. Neuroscience
|February 18, 2017
PubMed
Summary
This summary is machine-generated.

Choices arise from distributed brain computations, not distinct serial processes. This perspective highlights emergent value signals and neuroanatomical features supporting complex decision-making.

More Related Videos

Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

24.2K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.2K

Related Experiment Videos

Last Updated: Mar 7, 2026

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

6.5K
Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

24.2K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.2K

Area of Science:

  • Neuroscience
  • Cognitive Science
  • Computational Neuroscience

Background:

  • Traditional models propose serial, localized brain processes for reward-based choice.
  • This viewpoint contrasts with accounts emphasizing distinct, functionally specialized brain regions.

Purpose of the Study:

  • To propose an alternative model for reward-based choice.
  • To emphasize distributed neural computations underlying decision-making.
  • To explore neuroanatomical features supporting choice implementation.

Main Methods:

  • Theoretical review and synthesis of neuroanatomical and computational principles.
  • Analysis of recurrent neural networks and hierarchical cortical organization.
  • Conceptual framework development for emergent value representation.

Main Results:

  • Choices emerge from repeated, distributed computations across multiple brain regions.
  • Neuroanatomical features like mutual inhibition and hierarchical processing support choice.
  • Value correlates are suggested to be emergent properties, not explicitly represented.

Conclusions:

  • Reward-based choice is better understood as a distributed process.
  • Neuroanatomy provides mechanisms for implementing choice through parallel processing.
  • The concept of emergent value offers a new perspective on neural representations.