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[Activities using websites and social networks: tools and indicators for evaluation]
María José López1, Xavier Continente2, Esther Sánchez3
1Agència de Salut Pública de Barcelona, Barcelona, España; CIBER de Epidemiología y Salud Pública (CIBERESP), España; Institut d'Investigació Biomèdica de Sant Pau (IIB Sant Pau), Barcelona, España; Universitat Pompeu Fabra (UPF), Barcelona, España.
Gaceta Sanitaria
|February 23, 2017
Summary
This study introduces tools and indicators to evaluate health information and communication technology (ICT) initiatives. It addresses challenges in assessing ICT-based public health activities and their online reach.
Area of Science:
- Public Health
- Health Informatics
- Digital Health
Background:
- Information and Communication Technology (ICT) facilitates rapid health information dissemination.
- Evaluating ICT in public health presents unique challenges, including a lack of established standards and data on user exposure.
- Assessing the effectiveness and reach of online health initiatives requires specific methodologies.
Purpose of the Study:
- To describe tools and indicators for evaluating ICT in public health.
- To address the challenges of assessing scope, use, and parameters of online health activities.
- To provide methods for analyzing website positioning and social network engagement.
Main Methods:
- Literature review of existing evaluation tools for ICT in health.
- Development of indicators for search engine positioning (SEO) analysis.
- Identification of metrics for social network engagement assessment.
- Framework for evaluating the scope and use of health-related websites and platforms.
Main Results:
- Proposed a set of indicators for measuring website visibility and search engine ranking.
- Outlined methods for tracking user engagement on social media platforms related to health.
- Identified key parameters for assessing the reach and impact of ICT-based health interventions.
- Highlighted the importance of standardized metrics for evaluating digital health initiatives.
Conclusions:
- The described tools and indicators can aid in the evaluation of ICT-based public health activities.
- Standardized assessment is crucial for understanding the scope and effectiveness of online health information dissemination.
- Further research is needed to refine these indicators and establish best practices for digital health evaluation.
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