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The virtual maze: A behavioural tool for measuring trust.

Joanna Hale1, Madeleine Em Payne1, Kathryn M Taylor1

  • 1Institute of Cognitive Neuroscience, University College London, London, UK.

Quarterly Journal of Experimental Psychology (2006)
|March 18, 2017
PubMed
Summary
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Researchers developed a novel virtual maze task to measure specific trust. The task successfully distinguished between specific and generalized trust, offering a new behavioral method for trust research.

Area of Science:

  • Psychology
  • Behavioral Science
  • Human-Computer Interaction

Background:

  • Trust is influenced by both generalized trust in others and specific perceptions of an individual's trustworthiness.
  • Existing research often fails to differentiate between generalized and specific trust in outcome measures.
  • A need exists for behavioral methods to accurately measure specific trust.

Purpose of the Study:

  • To develop and validate a novel behavioral task for measuring specific trust.
  • To investigate whether the developed task can differentiate between specific and generalized trust.
  • To assess the utility of the task in traditional laboratory settings.

Main Methods:

  • A virtual maze task was designed where participants made decisions after interviewing and receiving advice from virtual characters.
Keywords:
Trustbehavioural measureinvestment gamenon-verbal behaviourvirtual reality

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  • The trustworthiness of virtual characters was manipulated during an interview phase.
  • Behavioral measures (advice seeking, advice following), trust ratings, and an investment game were used to assess trust.

    • Main Results:

    • Participants significantly preferred advice from trustworthy characters over untrustworthy ones, validating the maze task.
    • Behavior within the virtual maze task primarily reflected specific trust.
    • The investment game captured both generalized and specific trust, contrasting with the maze task's specificity.

    Conclusions:

    • The novel virtual maze task effectively measures specific trust in others.
    • This task offers a promising behavioral alternative for future specific trust research.
    • The findings highlight the distinction between specific and generalized trust measurement approaches.