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Video-Based Grocery Shopping Intervention Effect on Purchasing Behaviors Among Latina Shoppers
Hortensia Amaro1, Dharma E Cortés1, Samantha Garcia1
1Hortensia Amaro is with the Office of the Provost, USC Suzanne Dworak-Peck School of Social Work and the Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles. Dharma E. Cortés is with the Cambridge Health Alliance, Department of Psychiatry, Harvard Medical School, Harvard University, Boston, MA. Samantha Garcia is with the Program in Public Health, University of California, Irvine. Lei Duan is with the USC Suzanne Dworak-Peck School of Social Work, University of Southern California, Los Angeles. David S. Black is with the Department of Preventive Medicine, Keck School of Medicine.
Objectives:
To compare changes in food-purchasing knowledge, self-efficacy, and behavior after viewing nutrition education videos among Los Angeles, California Latinas responsible for household grocery shopping.
Methods:
From February to May 2015, a convenience sample of 113 Latinas watched 1 video (El Carrito Saludable) featuring MyPlate guidelines applied to grocery shopping (1-video intervention) and another convenience sample of 105 Latinas watched 2 videos (El Carrito Saludable and Ser Consciente), the latter featuring mindfulness to support attention and overcome distractions while grocery shopping (2-video intervention). We administered questionnaires before and after intervention. A preselected sample in each intervention condition (n = 72) completed questionnaires at 2-months after intervention and provided grocery receipts (before and 2-months after intervention).
Results:
Knowledge improved in both intervention groups (P < .001). The 2-video group improved more in self-efficacy and use of a shopping list (both P < .05) and purchased more healthy foods (d = 0.60; P < .05) at 2 months than did the 1-video group.
Conclusions:
Culturally tailored videos that model food-purchasing behavior and mindfulness show promise for improving the quality of foods that Latinas bring into the home.
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