Attractiveness bias: A cognitive explanation
Stevie S Schein1, Logan T Trujillo2, Judith H Langlois1
1Department of Psychology,The University of Texas at Austin,Austin, TX 78712scheinst@utexas.edujlanglois@austin.utexas.edu.
The Behavioral and Brain Sciences
|March 23, 2017
Abstract:
According to cognitive averaging theory, preferences for attractive faces result from their similarity to facial prototypes, the categorical central tendencies of a population of faces. Prototypical faces are processed more fluently, resulting in increased positive affect in the viewer.
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