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Contraceptives Can Unite Us.
Suzanne Ehlers1, Jonathan Rucks2, Dilly Severin3
1President and CEO, PAI, Washington, DC.
World Health & Population
|March 24, 2017
Summary
Messaging on family planning for religious conservatives should prioritize "contraceptives" over "healthy timing and spacing of pregnancies" (HTSP) to broaden support for sexual and reproductive health programs.
Area of Science:
- Public Health
- Social Science
- Reproductive Health
Background:
- Dyer et al. (2016) analyzed religious conservatives' family planning perceptions.
- Their work offers a basis for messaging to support sexual and reproductive health programs.
Purpose of the Study:
- To evaluate the effectiveness of messaging strategies for engaging religious conservatives on family planning.
- To determine optimal terminology for increasing support for sexual and reproductive health initiatives.
Main Methods:
- Analysis of messaging strategies and terminology related to family planning.
- Comparison of responses to terms like "contraceptives" versus "healthy timing and spacing of pregnancies" (HTSP).
Main Results:
- The term "contraceptives" generated the most positive responses among tested terms.
- Focusing solely on HTSP may neglect the needs of diverse populations, including unmarried individuals, adolescents, and survivors of gender-based violence.
Conclusions:
- Centering messaging on "contraceptives" is more effective and inclusive than a sole focus on HTSP.
- This approach can enhance support for sexual and reproductive health programming among religious conservatives and beyond.
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