Case Studies
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Hindsight Biases
Regression Toward the Mean
Unrealistic Optimism Bias
Fundamental Attribution Error
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Catherine R Lesko1, Ashley L Buchanan, Daniel Westreich
1From the aDepartment of Epidemiology, University of North Carolina, Chapel Hill, NC; bDepartment of Epidemiology, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD; cDepartment of Biostatistics, University of North Carolina, Chapel Hill, NC; and dDepartment of Biostatistics and Epidemiology, Harvard T.H. Chan School of Public Health, Boston, MA.
Epidemiologic studies often overlook external validity, impacting causal effect generalizability. This study reviews methods to ensure causal effect estimates are valid for target populations using the potential outcomes framework.
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