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Toward a humanistic model in health communication
1Department of Media & Communications, University of Sydney, Australia.
Global Health Promotion
|March 30, 2017
Summary
Effective health communication requires understanding shared meaning, as worldviews and self-identity influence message reception. This study proposes a humanistic model to improve health communication by considering these factors.
Area of Science:
- Health Communication
- Social Psychology
- Health Promotion
Background:
- Effective health communication hinges on shared meaning, but discrepancies arise due to differing worldviews.
- Health psychological models often assume rational actors, yet decisions are frequently automatic and identity-driven.
Purpose of the Study:
- To analyze core problems in health communication related to meaning-making.
- To propose a humanistic model addressing worldview filters, non-rational decision-making, and self-identity in health messages.
Main Methods:
- Discourse analysis of health communication.
- Critique of rational actor assumptions in health psychology.
- Exploration of self-identity's role in health behavior.
Main Results:
- Health messages are filtered through individual worldviews, impacting reception and response.
- Adverse reactions to health behavior modification can stem from dialogical situations, not just cognitive processes.
- Self-identity provides stability to daily routines and influences health decisions.
Conclusions:
- A humanistic model is proposed to enhance health communication by acknowledging the complexities of meaning-sharing and discourse.
- Rethinking the vision of human health is necessary to understand resistance to behavior modification.
- This paradigm offers a complementary approach to understanding health meanings and communication.
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