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Vicarious contagion decreases differentiation - and comes with costs
Ovul Sezer1, Michael I Norton1
1Harvard Business School,Boston,MA 02163.osezer@hbs.edumnorton@hbs.edu.
Abstract:
Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group - vicarious processes. We review literature in four domains - attitudes, emotions, moral behavior, and self-regulation - showing that group identification can lead to vicarious contagion, reducing individual differentiation and inducing negative consequences.
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