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Related Experiment Videos

Social Discounting under Risk.

Jia Jin1, Guanxiong Pei2, Qingguo Ma3

  • 1Business School, Ningbo UniversityNingbo, China; Academy of Neuroeconomics and Neuromanagement, Ningbo UniversityNingbo, China.

Frontiers in Psychology
|April 1, 2017
PubMed
Summary
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Risk taking influences prosocial behavior by altering social discounting. Individuals making decisions under risk show less decrease in generosity as social distance increases, impacting discount rates.

Area of Science:

  • Psychology
  • Behavioral Economics

Background:

  • Social discounting quantifies reduced generosity with increased social distance.
  • Limited research explores the interplay between risk and prosocial behavior.

Purpose of the Study:

  • To empirically investigate the influence of risk on social discounting.
  • To understand how risk modifies generosity as a function of social distance.

Main Methods:

  • Utilized the choice titration procedure to assess social discounting.
  • Compared generosity and selfishness across varying social distances under conditions with and without risk.

Main Results:

  • Social distance consistently decreased generosity, aligning with hyperbolic discounting models.
Keywords:
generosityprosocial behaviorrisksocial discountingsocial distance

Related Experiment Videos

  • Risk significantly altered the social discounting function, leading to lower discount rates.
  • Individuals under risk exhibited less reduction in generosity across social distances compared to those without risk.

    • Conclusions:

    • Risk influences the rate at which generosity diminishes with increasing social distance.
    • The effect of risk on social discounting is most pronounced at intermediate social distances (e.g., 10-distance recipients).
    • Findings suggest risk modifies prosocial decision-making, particularly concerning fairness across social divides.