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Related Experiment Videos

Linking process and measurement models of recognition-based decisions.

Daniel W Heck1, Edgar Erdfelder1

  • 1Department of Psychology, School of Social Sciences, University of Mannheim.

Psychological Review
|April 4, 2017
PubMed
Summary

The recognition heuristic suggests quick decisions based on recognizing one option. However, research shows integrating knowledge with recognition leads to faster, more coherent choices, supporting information integration theories.

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Area of Science:

  • Cognitive Psychology
  • Decision Making

Background:

  • The recognition heuristic posits noncompensatory choices based solely on recognition.
  • Information-integration theories propose compensatory integration of recognition with other cues.

Purpose of the Study:

  • To differentiate between the recognition heuristic and information-integration models using response times.
  • To test if integrating recognition-congruent knowledge accelerates decisions.

Main Methods:

  • Utilized a response-time-extended r-model, a multinomial processing tree model.
  • Analyzed choices, decision times, and recognition judgments.
  • Reanalyzed 29 datasets comprising over 400,000 trials.

Main Results:

  • Noncompensatory recognition-based choices were slower than choices integrating recognition-congruent knowledge.

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  • Simulations demonstrated the model's ability to distinguish between process models.

    • Conclusions:

    • Findings support parallel information-integration accounts of memory-based decisions.
    • Increased information coherence leads to faster decision-making.