What do you think about ink? An examination of implicit and explicit attitudes toward tattooed individuals

Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implicit and explicit attitudes toward tattooed individuals. Results revealed evidence of negative implicit attitudes, which were associated with less perceived warmth, competence, and negative explicit evaluations. However, implicit attitudes were not correlated with measures of disgust or social distance. In addition, age predicted implicit prejudice, but other individual difference measures-such as personal tattoo possession, political identity, and internal/external motivations to respond without prejudice-did not. These findings are discussed in terms of how attitudes toward tattooed individuals may be multifaceted, and research may benefit from measuring implicit and explicit attitudes.