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Factors influencing blood donation: a cross-sectional survey in Guangzhou, China
Insights
Helping patients motivates blood donation in China, but poor health perception deters donors. Awareness campaigns using TV and internet are key to increasing blood donation rates.
Area of Science:
- Public Health
- Health Behavior
- Health Services Research
Background:
- Blood donation drivers vary significantly across different populations.
- Understanding these variations is crucial for effective blood donation strategies.
Purpose of the Study:
- To identify key factors influencing blood donation in China.
- To explore motivations for donation and barriers to donation.
Main Methods:
- A cross-sectional study was conducted in Guangzhou, China.
- Standardized, self-administered questionnaires were used to survey 1034 donors and non-donors.
Main Results:
- The primary motivation for blood donation was helping patients (68.2%).
- Self-perception of poor health was the main reason for non-donation (33.1%).
- Television and internet were identified as the most effective promotional channels.
Conclusions:
- Helping patients is the main driver for blood donation in China.
- Poor health perception is a significant barrier to blood donation.
- Targeted awareness campaigns utilizing television and the internet are critical for enhancing blood donation programs.
Objectives:
The present study aimed to determine major factors that influence blood donation in China.
Background:
Factors affecting blood donation often vary in various populations.
Methods:
This cross-sectional study used self-administered, standardised, structured questionnaires to survey selected donors and non-donors in Guangzhou, China between 10 December 2013 and 25 June 2014.
Results:
Among the 1080 questionnaires collected, 1034 (95·7%) questionnaires were valid for this analysis, including 602 donors and 432 non-donors. Results revealed that helping patients (n = 405, 68·2%) was the main objective of blood donation, and self-perception of poor health (n = 138, 33·1%) was the main reason for not donating. Responses to questions raised by donors and inquiring about a donor's physical condition were thought to be the most important blood donation routines (n = 302, 65·5%). For non-donors, 90·3% (n = 390) expressed their intention to donate blood in the future, and usage of blood (n = 182, 46·7%) was the most asked question. Prepaid cellular phone cards were the most popular incentives. Raising the awareness of blood donation was the most effective way of enhancing blood donation programmes, and television ads and the internet were the most effective means.
Conclusion:
Helping patients was the main objective of blood donation in China. However, self-perception of poor health was a major barrier to donating blood. Raising the awareness of blood donation in combination with multiple aspects of campaigns that target different populations with potential blood donors is critical. Television and the internet are the most effective tools for promotion of and recruitment for blood donation.
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