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The professional Twitter account: creation, proper maintenance, and continuous successful operation
Emilio Madrigal1, Xiaoyin Sara Jiang2, Sinchita Roy-Chowdhuri3
1Department of Diagnostic Pathology and Laboratory Medicine, Mount Sinai Health System, New York, New York.
Diagnostic Cytopathology
|April 12, 2017
Summary
This guide helps pathologists and healthcare professionals use Twitter for communication and information sharing. It provides practical steps to establish an effective online presence on the platform.
Area of Science:
- Medical Informatics
- Digital Pathology
- Social Media in Healthcare
Background:
- Social networking platforms facilitate communication among pathologists and stakeholders in a rapidly evolving field.
- Twitter is widely adopted by healthcare professionals due to its user-friendliness, conversational nature, and global reach.
Purpose of the Study:
- To provide a practical reference for pathologists and organizations to join and engage effectively on Twitter.
- To address the perceived challenges healthcare professionals face in establishing and maintaining an online presence.
Main Methods:
- This review offers a practical guide, referencing a glossary of terms and a breakdown of tweet structure.
- The content is designed to elucidate necessary steps for Twitter engagement.
Main Results:
- The review aims to demystify the process of using Twitter for professional networking and information dissemination.
- It encourages active participation within the healthcare community on social media.
Conclusions:
- Pathologists and healthcare organizations can leverage Twitter for enhanced communication and knowledge sharing.
- Effective engagement strategies are crucial for maximizing the benefits of social media in pathology.
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