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Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in
Mohammad J Khan1, Shankar Chelliah1, Mahmod S Haron2
1International Business Section, School of Management, Universiti Sains Malaysia, Penang, Malaysia.
Abstract:
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation.