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How do consumers describe wine astringency?
Leticia Vidal1, Ana Giménez1, Karina Medina1
1Facultad de Química, Universidad de la República. Gral. Flores 2124, CP. 11800, Montevideo, Uruguay.
Food Research International (Ottawa, Ont.)
|April 24, 2017
Summary
Consumers use limited vocabulary for red wine astringency, often including terms like dryness and harshness. Existing scientific terms from the Mouth-feel Wheel are not widely recognized or used by consumers.
Area of Science:
- Oenology and Sensory Science
- Consumer Behavior in Food Science
Background:
- Astringency is a key sensory attribute in red wine, influencing consumer perception and preference.
- A structured vocabulary (Mouth-feel Wheel) exists for describing wine mouthfeel, but its alignment with consumer language for astringency is unverified.
Purpose of the Study:
- To investigate the vocabulary consumers employ to describe red wine astringency.
- To assess the influence of consumer wine involvement on their descriptive language for astringency.
Main Methods:
- An online survey administered to 125 wine consumers.
- Included open-ended questions, free listing tasks, a Check-All-That-Apply (CATA) question using 44 literature-based terms, and a wine involvement questionnaire.
Main Results:
- Consumers frequently used terms like 'dryness' and 'harshness,' which are part of the Mouth-feel Wheel.
- Many specific Mouth-feel Wheel astringency sub-qualities were absent in consumer responses; terms like 'acid' and 'bitter' were also mentioned.
- Only 17 out of 31 Mouth-feel Wheel terms were used by over 10% of participants in the CATA task, with no significant differences based on wine involvement.
Conclusions:
- The current Mouth-feel Wheel terminology may not effectively communicate red wine astringency characteristics to the average consumer.
- Further research is needed to develop more consumer-centric language for describing wine astringency.
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