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Video-Based Approach to Engaging Parents into a Preventive Parenting Intervention for Divorcing Families: Results of
Emily B Winslow1,2, Sanford Braver3, Robert Cialdini3
1Department of Psychology, Arizona State University, Tempe, AZ, USA. emily.winslow@asu.edu.
Video-based engagement strategies significantly boosted parent participation in preventive parenting programs. This approach enhances public health by improving access to evidence-based interventions for divorcing parents.
Area of Science:
- Public Health
- Prevention Science
- Behavioral Science
Background:
- Low parent participation limits the public health impact of preventive interventions.
- Effective and feasible parent engagement methods are critical for prevention scientists.
- Video-based strategies were tested to improve engagement in an evidence-based program for divorcing parents.
Purpose of the Study:
- To test video-based engagement methods for a divorcing parent program.
- To compare the effectiveness of different theory-based video strategies against control conditions.
- To determine if social influence and health behavior models can enhance parent engagement.
Main Methods:
- A randomized controlled trial compared three experimental videos to an information brochure and an information-only video.
- Participants were parents attending court-mandated programs.
- Engagement was measured by interest, enrollment, and initiation of the parenting intervention.
Main Results:
- The core principles video significantly increased parent interest, enrollment, and initiation compared to control conditions.
- Video-based interventions demonstrated effectiveness in engaging parents.
- Findings support the use of theory-based videos for parent engagement.
Conclusions:
- Video-based strategies grounded in social influence and health behavior theories are effective and feasible for increasing parent engagement.
- Improved parent engagement can maximize the public health benefits of evidence-based parenting interventions.
- This approach offers a scalable solution for reaching more parents with vital preventive programs.
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