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YouTube™ as an information resource for orthognathic surgery
Emmett Hegarty1,2, Ciara Campbell3, Ektor Grammatopoulos1,2
1a Department of Orthodontics , King's College London Dental Institute , London , UK.
YouTube™ orthognathic surgery videos often lack quality information, with most content being patient testimonials. Patients should exercise caution when viewing these videos due to their substandard nature.
Area of Science:
- Oral and Maxillofacial Surgery
- Medical Education
- Digital Health Communication
Background:
- YouTube™ is a popular platform for health information.
- Orthognathic surgery content on YouTube™ needs critical evaluation.
- Patient-generated content is prevalent.
Purpose of the Study:
- To investigate the quality and characteristics of YouTube™ videos on orthognathic surgery.
- To assess the information content and bias of popular orthognathic surgery videos.
Main Methods:
- Searched YouTube™ using relevant keywords (orthognathic surgery, jaw surgery, etc.).
- Analyzed top videos based on view count for content, source, and information quality (excellent, moderate, poor).
- Evaluated specific information domains related to orthognathic surgery.
Main Results:
- The top 60 videos garnered over 6.9 million views.
- Patient personal experiences dominated (41.67%), often with positive bias (61.67%).
- Only 9.17% of videos offered excellent information; 55.83% were rated poor.
Conclusions:
- YouTube™ content on orthognathic surgery is largely substandard.
- Patients should be advised to approach orthognathic surgery videos with caution.
- Further research into improving the quality of online health information is warranted.
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