Changing What You See by Changing What You Know: The Role of Attention

Attending is a cognitive process that incorporates a person's knowledge, goals, and expectations. What we perceive when we attend to one thing is different from what we perceive when we attend to something else. Yet, it is often argued that attentional effects do not count as evidence that perception is influenced by cognition. I investigate two arguments often given to justify excluding attention. The first is arguing that attention is a post-perceptual process reflecting selection between fully constructed perceptual representations. The second is arguing that attention as a pre-perceptual process that simply changes the input to encapsulated perceptual systems. Both of these arguments are highly problematic. Although some attentional effects can indeed be construed as post-perceptual, others operate by changing perceptual content across the entire visual hierarchy. Although there is a natural analogy between spatial attention and a change of input, the analogy falls apart when we consider other forms of attention. After dispelling these arguments, I make a case for thinking of attention not as a confound, but as one of the mechanisms by which cognitive states affect perception by going through cases in which the same or similar visual inputs are perceived differently depending on the observer's cognitive state, and instances where cuing an observer using language affects what one sees. Lastly, I provide two compelling counter-examples to the critique that although cognitive influences on perception can be demonstrated in the laboratory, it is impossible to really experience them for oneself in a phenomenologically compelling way. Taken together, the current evidence strongly supports the thesis that what we know routinely influences what we see, that the same sensory input can be perceived differently depending on the current cognitive state of the viewer, and that phenomenologically salient demonstrations are possible if certain conditions are met.