Effective Message Elements for Disclosures About Chemicals in Cigarette Smoke.
Dannielle E Kelley1, Marcella H Boynton2,3, Seth M Noar1,3
1School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC.
Summary
Messages about cancer and rare toxic products in cigarettes are most effective in discouraging smoking. Highlighting these specific harms can improve tobacco education efforts.
Area of Science:
- Public Health
- Toxicology
- Health Communication
Background:
- Cigarette smoke contains over 93 harmful constituents identified by the FDA.
- Effective messaging is crucial for discouraging smoking and educating the public on tobacco-related harms.
Purpose of the Study:
- To identify which cigarette constituent disclosure message elements are most effective in discouraging smoking.
- To determine the impact of toxic product and health effect information on smoking cessation intent.
Main Methods:
- An online survey was conducted with 388 adult smokers.
- Participants were randomized to view messages about toxic products and health effects associated with cigarette constituents.
Main Results:
- Messages featuring low-exposure toxic products (e.g., explosives) and known health effects, particularly cancer, were most effective in discouraging smoking.
- Awareness of toxic product sources and the severity of health effects significantly increased discouragement.
Conclusions:
- Disclosure messages incorporating information on carcinogenic health effects and low-exposure toxic products can enhance smoking discouragement.
- Contextualizing tobacco harms by specific constituents may improve the success of tobacco education messaging.
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