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Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
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Face inversion increases attractiveness.

Helmut Leder1, Juergen Goller1, Michael Forster1

  • 1Department of Basic Psychological Research and Research Methods, University of Vienna, Austria.

Acta Psychologica
|May 30, 2017
PubMed
Summary
This summary is machine-generated.

Facial attractiveness perception is altered by face orientation. Inverted or rotated faces appear more attractive and less distinctive, especially those initially rated as less attractive.

Keywords:
DistinctivenessFace inversionFacial attractivenessFacial featuresRotationUnattractiveness

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Area of Science:

  • Psychology
  • Cognitive Science
  • Vision Science

Background:

  • Facial attractiveness assessment is a fundamental human trait, adapted to upright face processing.
  • Altering face orientation can reveal underlying mechanisms of attractiveness perception.

Purpose of the Study:

  • To investigate how rotating faces (90° and 180°) affects ratings of facial attractiveness and distinctiveness.
  • To determine if the impact of rotation varies based on initial attractiveness levels.

Main Methods:

  • Faces were presented in upright, 90°, and 180° orientations.
  • Participants rated faces on attractiveness and distinctiveness scales.

Main Results:

  • Faces were rated as more attractive and less distinctive when inverted or rotated compared to upright.
  • This effect was more significant for faces initially rated as less attractive.
  • Highly attractive faces showed a smaller increase in attractiveness when rotated.

Conclusions:

  • Facial attractiveness judgments may depend more on the absence of distinctive, unattractive features than the presence of attractive ones.
  • An internal attractive prototype may be used to weigh against perceived unattractive characteristics.