Uncovering and Predicting the Dynamic Process of Collective Attention with Survival Theory

The subject of collective attention is in the center of this era of information explosion. It is thus of great interest to understand the fundamental mechanism underlying attention in large populations within a complex evolving system. Moreover, an ability to predict the dynamic process of collective attention for individual items has important implications in an array of areas. In this report, we propose a generative probabilistic model using a self-excited Hawkes process with survival theory to model and predict the process through which individual items gain their attentions. This model explicitly captures three key ingredients: the intrinsic attractiveness of an item, characterizing its inherent competitiveness against other items; a reinforcement mechanism based on sum of each previous attention triggers; and a power-law temporal relaxation function, corresponding to the aging in the ability to attract new attentions. Experiments on two population-scale datasets demonstrate that this model consistently outperforms the state-of-the-art methods.