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Milk, juice, or cola? Exploring the effect of product placement on children's attitudes and behavior

Marla B Royne1, Christine M Kowalczyk2, Marian Levy3

  • 1a Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics , The University of Memphis , Memphis , Tennessee , USA.

Health Marketing Quarterly
|June 8, 2017
PubMed

Keywords:
Childrenobesityproduct placementsoft drinks

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