The tendency of unconscious thought toward global processing style

This study explored whether unconscious thought has a tendency to process information globally. In three experiments, a Navon task was used to activate global or local processing styles. Findings showed that in the unconscious-thought groups, those performing the local Navon task presented a poorer decision-making performance when compared to those performing the global Navon task (Experiment 1); participants reported that their judgments were made based on partial attributes (Experiment 2), and evaluated a target individual mainly based on information consistent with stereotypes (Experiment 3). These results showed that when presented with distracter tasks, conscious thought activates local processing, which impairs its ability to process information globally. However, this impairment would not happen if global processing were activated instead. This study provides support to the idea that unconscious thought has a tendency to process information globally.