Related Experiment Video
Updated: Feb 28, 2026

10:27
Training Synesthetic Letter-color Associations by Reading in Color
Published on: February 20, 2014
23.4K
Synesthesia and the McCollough Effect
V S Ramachandran1, Zeve Marcus1
1Center for Brain and Cognition, University of California at San Diego, La Jolla, CA, USA.
I-Perception
|June 14, 2017
Summary
Synesthetes, individuals with grapheme-color synesthesia, exhibit an intensified McCollough effect. This suggests heightened cross-activation between brain regions responsible for color and form perception in synesthetes.
Area of Science:
- Neuroscience
- Cognitive Psychology
- Sensory Perception
Background:
- Synesthesia involves experiencing colors when viewing letters or numbers.
- This phenomenon is hypothesized to stem from cross-activation between distinct brain modules.
- The McCollough effect links visual form (oriented lines) to color perception.
Purpose of the Study:
- To investigate whether synesthetes experience an enhanced McCollough effect.
- To explore the relationship between synesthesia and cross-modal sensory experiences.
Main Methods:
- Participants included individuals with grapheme-color synesthesia and control subjects.
- The McCollough effect was measured in both groups.
- Standardized visual stimuli were used to elicit the effect.
Main Results:
- Synesthetes demonstrated a significantly stronger McCollough effect compared to controls.
- This finding supports the hypothesis of enhanced cross-activation in synesthetes.
Conclusions:
- Synesthesia is associated with an augmented McCollough effect.
- Enhanced cross-modal interactions in the brain may underlie both synesthesia and the McCollough effect.
Related Concept Videos
Synesthesia
780
Synesthesia is a remarkable condition where stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. People with synesthesia experience a blending or crossing of their senses, such as sight and sound, leading to cross-modal sensations. In this condition, the stimulation of one sense, such as hearing a number or musical note, triggers an experience of another sense, like sensing a specific color, taste, or smell. People...
780
Color Vision
1.8K
Color perception begins in the retina, the light-sensitive layer at the back of the eye. Two main theories explain how colors are seen: the trichromatic theory and the opponent-process theory. The trichromatic theory, proposed by Thomas Young in 1802 and extended by Hermann von Helmholtz in 1852, suggests that color vision is based on three types of cone receptors in the retina. These cones are sensitive to different but overlapping ranges of wavelengths corresponding to red, blue, and green.
1.8K
Cause and Effect
12.6K
While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?
12.6K
Nonconscious Mimicry
5.2K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
5.2K
Causes of Similarity-Dissimilarity Effect
283
The similarity-dissimilarity effect, a fundamental concept in social psychology, explains how interpersonal similarities and differences influence attraction and social interactions. This effect is supported by three key psychological perspectives: balance theory, social comparison theory, and consensual validation.Balance Theory and Cognitive ConsistencyBalance theory, developed by Fritz Heider, posits that individuals seek cognitive consistency in their relationships. When two people share...
283
Inductive Effects on Chemical Shift: Overview
2.4K
The protons in unsubstituted alkanes are strongly shielded with chemical shifts below 1.8 ppm. Methine, methylene, and methyl protons appear at approximately 1.7, 1.2 and 0.7 ppm, while the proton signal from methane appears at 0.23 ppm. An electronegative substituent, such as chlorine, withdraws the electron density from the protons, increasing their chemical shift. Progressive substitution of the hydrogens in methane by chlorine shifts the proton signals increasingly downfield, to 3.05 ppm in...
2.4K

