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Prototypes reflect normative perceptions: implications for the development of reasoned action theory.

Michael Hennessy¹, Amy Bleakley¹, Morgan Ellithorpe²

¹a Annenberg School for Communication , University of Pennsylvania , Philadelphia , PA , USA.

Psychology, Health & Medicine

|June 15, 2017

Summary

The reasoned action approach, a key social psychology theory, was tested in U.S. adolescents. Findings suggest

Keywords:

Reasoned action adolescents alcohol and aggression prototypes

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Area of Science:

Social Psychology
Behavioral Science
Adolescent Psychology

Background:

The reasoned action approach is a foundational theory explaining behavioral intentions.
Understanding adolescent behavior requires robust theoretical frameworks.
The role of 'prototype' variables within this approach needs clarification.

Purpose of the Study:

To outline the theoretical principles of the reasoned action approach.
To investigate the integration of 'prototype' variables into this model.
To examine behavioral intentions in U.S. adolescents aged 4-17.

Main Methods:

Utilized survey data from 4-17 year old U.S. adolescents.
Applied confirmatory factor analysis to assess variable relationships.
Examined the mediation effects of proximal predictors on behavioral intention.

Main Results:

Prototype measures were identified as indicators of normative pressure.
Prototype identity was not fully mediated by proximal predictors when treated distinctly.
Confirmatory factor analysis supported the integration of prototype measures.

Conclusions:

The reasoned action approach provides a valuable framework for behavioral prediction.
Prototype measures function as normative pressure, influencing behavioral intention.
Careful consideration is needed when augmenting theories or combining measures.