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Engagement in health and wellness: An online incentive-based program
Teresa B Gibson1, J Ross Maclean2, Ginger S Carls3
1Truven Health Analytics, 100 Phoenix Drive, Ann Arbor, MI 48108, United States.
Corporate wellness programs using behavioral economics and incentives show varied employee engagement. Younger males engaged most, while older males engaged least, indicating flexible programs can benefit diverse workforces.
Area of Science:
- Health promotion
- Behavioral economics
- Occupational health
Background:
- Corporate wellness programs increasingly integrate behavioral economics principles.
- Online incentive programs are used to encourage employee health goal achievement.
Purpose of the Study:
- To examine participation and engagement patterns in a corporate health promotion program.
- To assess the association between employee characteristics, engagement, and spending.
Main Methods:
- Utilized data from 4220 US-based employees of a large manufacturing firm (2010-2011).
- Assessed engagement via incentive points, weight loss, and an aggregate employee-level engagement index.
- Employed regression models to analyze associations between employee characteristics, engagement, and spending.
Main Results:
- 4220 employees made 25,716 commitments through the online program.
- Male employees aged 18-34 showed the highest engagement; males aged 55-64 showed the lowest.
- Prior year health status and spending were not significantly associated with engagement levels (p > 0.05).
Conclusions:
- Flexible, incentive-based behavioral health programs can engage a broad workforce.
- These programs may effectively reach employees with chronic conditions and higher healthcare spending.
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