Related Experiment Video
Updated: Feb 28, 2026

Using Electroencephalography Measurements and High-quality Video Recording for Analyzing Visual Perception of Media Content
Published on: May 26, 2018
Selection and Evaluation of Media for Behavioral Health Interventions Employing Critical Media Analysis
Patrick A Wilson1, Emily M Cherenack1, Laura Jadwin-Cakmak2
11 Columbia University Mailman School of Public Health, New York, NY, USA.
Abstract:
Although a growing number of psychosocial health promotion interventions use the critical analysis of media to facilitate behavior change, no specific guidelines exist to assist researchers and practitioners in the selection and evaluation of culturally relevant media stimuli for intervention development. Mobilizing Our Voices for Empowerment is a critical consciousness-based health enhancement intervention for HIV-positive Black young gay/bisexual men that employs the critical analysis of popular media. In the process of developing and testing this intervention, feedback on media stimuli was collected from youth advisory board members (n = 8), focus group participants (n = 19), intervention participants (n = 40), and intervention facilitators (n = 6). A thematic analysis of qualitative data resulted in the identification of four key attributes of media stimuli and participants' responses to media stimuli that are important to consider when selecting and evaluating media stimuli for use in behavioral health interventions employing the critical analysis of media: comprehension, relevance, emotionality, and action. These four attributes are defined and presented as a framework for evaluating media, and adaptable tools are provided based on this framework to guide researchers and practitioners in the selection and evaluation of media for similar interventions.
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
04:19A Computer-Based Platform for Aiding Clinicians in Eating Disorder Analysis and Diagnosis
Published on: May 10, 2022
Related Concept Videos
Impression Management Techniques IV: Altercasting
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Community Based Intervention
Foundations of Community Mental Health Programs
Central to the success of community-based interventions is the...
Social Foundations of Self IV: Self in Digital Communication
Protecting Self-Esteem
Nursing Interventions II: Selecting and Classifying the Nursing Interventions