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Experimental Designs

Experimental Designs

An experimental design is a systematic process that allows researchers to evaluate the relationship between dependent and independent variables. There are three widely used types of experimental design - pre-experimental design, true experimental design, and quasi-experimental design. In pre-experimental design, the researcher compares the data before and after some interventions or treatments. The true-experimental design has more than one purposefully created group, a commonly measured...

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A Study Protocol for Testing the Effectiveness of User-Generated Content in Reducing Excessive Consumption.

Atar Herziger¹, Amel Benzerga², Jana Berkessel³

¹Cologne Graduate School in Management, Economics and Social Sciences, University of CologneCologne, Germany.

Frontiers in Psychology

|June 27, 2017

Summary

This summary is machine-generated.

This study explores using social media trends like Minimalism to encourage voluntary simplicity and reduce excessive consumption. Findings suggest user-generated content can effectively promote sustainable consumer behavior.

Keywords:

consumer values ethical consumption excessive consumption intervention studies self-enhancement self-transcendence user-generated content voluntary simplicity

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Area of Science:

Consumer Behavior
Social Psychology
Environmental Psychology

Background:

Excessive consumption drives financial debt and environmental damage.
Voluntary simplicity offers a sustainable alternative but is under-researched and difficult to adopt.
Social media trends present novel avenues for promoting behavioral change.

Purpose of the Study:

To empirically test user-generated content (Minimalism trend) for promoting voluntary simplicity.
To investigate the influence of self-transcendence and self-enhancement values on adopting reduced consumption.
To assess the efficacy of online interventions in fostering sustainable consumer behaviors.

Main Methods:

A one-week intervention using user-generated videos on voluntary simplicity (decluttering, donating).
Two conditions primed self-transcendence or self-enhancement values, compared to a control group.
Pre- and post-intervention assessments of attitudes, behaviors, values, and life satisfaction; experience sampling for mood.

Main Results:

Intervention efficacy in reducing non-essential consumption is evaluated.
Impact of different value orientations (self-transcendence vs. self-enhancement) on voluntary simplicity adoption is assessed.
User-generated content's role in behavioral change and sustainable consumption is analyzed.

Conclusions:

The study contributes to understanding voluntary simplicity and online behavioral interventions.
It highlights the potential of social media marketing principles for consumer interventions.
Findings aim to inform strategies for promoting sustainable consumption and reducing excessive behaviors.