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Updated: Feb 26, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
1Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands baillon@ese.eur.nl.
This study introduces Bayesian markets, a novel mechanism for eliciting private information. These markets incentivize truthful revelation of subjective judgments and unverifiable facts through asset trading.
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