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Global individualism is rising across most nations, driven by socioeconomic development. Despite this trend, significant cultural differences persist, influenced by factors like pathogen prevalence and disaster frequency.

Keywords:
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Area of Science:

  • Cross-cultural psychology
  • Sociology
  • Global studies

Background:

  • Prior research on rising individualism primarily focused on developed nations.
  • A comprehensive global perspective on individualism trends was lacking.
  • The study addresses the question of whether individualism is increasing worldwide.

Purpose of the Study:

  • To investigate the global increase in individualist practices and values.
  • To identify the primary drivers behind the worldwide rise in individualism.
  • To examine the persistence of cultural differences amidst global individualist shifts.

Main Methods:

  • Analysis of 51 years of data spanning individualist practices and values.
  • Inclusion of data from 78 countries worldwide.
  • Statistical examination of correlations between individualism and socioeconomic development, pathogen prevalence, and disaster frequency.

Main Results:

  • Individualism is demonstrably increasing in the majority of the 78 countries studied.
  • Significant cultural variations persist despite the global trend toward individualism.
  • Socioeconomic development is the primary factor linked to increased individualism.

Conclusions:

  • The world is becoming more individualistic, with this trend observed across numerous societies.
  • Socioeconomic development plays a key role in fostering individualism globally.
  • Pathogen prevalence and disaster frequency also contribute, albeit to a lesser extent, to cultural shifts.