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Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation

Amalia Czeizler1, Ellen Garbarino2

  • 1a Preventative Research Collaboration , University of Sydney , Sydney , Australia.

Health Marketing Quarterly
|July 14, 2017
PubMed

Keywords:
Advertisingblood donationconstrual level theorypromotion effectivenesspsychological distancetemporal distance

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