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First Impression01:09

First Impression

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First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
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Parameters Affecting Nonlinear Elimination: Zero-Order Input, First-Order Absorption and Two-Compartment Model01:13

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Drugs administered through various routes can lead to nonlinear elimination, resulting in complex pharmacokinetic behaviors crucial to understanding efficacious drug dosing.
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Framing Effects03:26

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Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
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Serial Position Effect01:03

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Hindsight Biases01:12

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Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now? 
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Causes of Similarity-Dissimilarity Effect01:26

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The similarity-dissimilarity effect, a fundamental concept in social psychology, explains how interpersonal similarities and differences influence attraction and social interactions. This effect is supported by three key psychological perspectives: balance theory, social comparison theory, and consensual validation.Balance Theory and Cognitive ConsistencyBalance theory, developed by Fritz Heider, posits that individuals seek cognitive consistency in their relationships. When two people share...
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Updated: Feb 24, 2026

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
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Sequential effects in preference decision: Prior preference assimilates current preference.

Seah Chang1, Chai-Youn Kim1, Yang Seok Cho1

  • 1Department of Psychology, Korea University, Seoul, Korea.

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PubMed
Summary
This summary is machine-generated.

The context of previous choices influences new preferences. A neutral item seems better after a liked item, showing a preference sequence effect.

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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Social Psychology

Background:

  • Preference formation is influenced by the decision-making context.
  • The impact of prior preferences on subsequent judgments is not fully understood.

Purpose of the Study:

  • To investigate the preference sequence effect: how a prior preference influences subsequent preference decisions.
  • To determine if subjective feelings alone can create sequential effects in preference.

Main Methods:

  • Utilized a novel sequential rating/judgment paradigm.
  • Employed artistic photographs and facial stimuli.
  • Controlled for potential response biases.

Main Results:

  • Demonstrated a significant preference sequence effect.
  • A neutral stimulus was rated higher following a preferred stimulus compared to a less preferred one.
  • The effect persisted even after controlling for response bias.

Conclusions:

  • Subjective preferences exhibit an assimilative sequential effect.
  • Prior preference judgments modulate subsequent preference evaluations.
  • Trial sequence is a critical contextual factor influencing preference decisions.