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Health-Related Disaster Communication and Social Media: Mixed-Method Systematic Review.

Stine Eckert1, Pradeep Sopory1, Ashleigh Day1

  • 1a Department of Communication , Wayne State University.

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This summary is machine-generated.

Government agencies must integrate social media into daily operations for effective disaster health communication. Tailoring strategies to specific populations and crises is crucial for promoting accurate information and combating misinformation.

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Area of Science:

  • Public Health
  • Risk Communication
  • Digital Health

Background:

  • Social media use in public health emergencies is growing but not yet routine for many agencies.
  • Effective risk communication during disasters requires strategic social media integration.
  • Disaster preparedness and response can be enhanced through social media platforms.

Purpose of the Study:

  • To systematically review social media best practices for health protection during disasters.
  • To identify effective strategies for dispelling health misinformation via social media.
  • To assess the integration of social media in governmental public health operations.

Main Methods:

  • Mixed-method evidence synthesis using Cochrane principles.
  • Systematic review of 79 studies (quantitative, qualitative, mixed-methods) published 2003-2016.
  • Analysis of literature on risk communication during disasters across UN-languages.

Main Results:

  • Agencies need to contextualize social media use for specific populations and crises.
  • Social media platforms (e.g., Twitter, Facebook) require routine integration into agency operations.
  • Successful use of social media by agencies and the public to disseminate accurate information and debunk rumors was observed.
  • Limited research exists on social media use during disaster preparation/recovery and in the Southern Hemisphere.
  • Demographic analysis of social media users, especially vulnerable populations, remains understudied.

Conclusions:

  • Governmental agencies and partners should proactively incorporate social media into daily operations to build familiarity before crises.
  • Tailoring social media strategies to distinct populations and crisis contexts is essential for effective public health messaging.
  • Further research is needed to understand social media's reach to vulnerable populations and its role in all disaster phases.