The influence of reputational concerns on children's prosociality

While it is well known that reputational concerns promote prosociality in adults, their ontogenetic origins remain poorly understood. Here we review evidence suggesting that the first prosocial acts of young children are not aimed at gaining reputational credit. However, at approximately five years of age, children come to be concerned about their reputations, and their prosocial behaviors show the signature of self-promotional strategies: increased prosociality in public compared to private settings. In middle childhood, at around eight years of age, children acquire further abilities to control the image they project and start to reason explicitly about their reputation. We discuss potential social and cognitive factors-Partner Choice and Theory of Mind-that contribute to the developmental emergence of self-presentational behavior.