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Updated: Feb 23, 2026
08:47
Spectral Confocal Imaging of Fluorescently tagged Nicotinic Receptors in Knock-in Mice with Chronic Nicotine Administration
Published on: February 10, 2012
14.0K
Zonnic®: a new player in an old field
Min Gong1, Michael S Dunbar2, Claude Setodji2
1RAND Corporation, 4570 5th Avenue, Suite 600, Pittsburgh, PA, 15213, USA. mingong@gmail.com.
Substance Abuse Treatment, Prevention, and Policy
|September 8, 2017
Summary
The tobacco industry is entering the nicotine replacement therapy (NRT) market with products like Zonnic®, posing potential impacts on consumer behavior and industry strategy. Further research and policy are needed to address these evolving trends.
Area of Science:
- Public Health
- Tobacco Control
- Consumer Behavior
Background:
- The tobacco industry is adapting to regulations and consumer demands.
- RJ Reynolds launched Zonnic®, a nicotine gum marketed for smoking cessation.
- Zonnic® is priced lower and sold in smaller quantities than pharmacy-based NRTs.
Purpose of the Study:
- To analyze the marketing strategy of Zonnic®.
- To discuss the potential market and consumer impacts of Zonnic®.
- To propose research and policy priorities regarding this market shift.
Main Methods:
- Overview of Zonnic® marketing strategy.
- Discussion of potential impacts.
- Identification of research and policy priorities.
Main Results:
- Zonnic® represents a significant entry by a tobacco company into the NRT market.
- The product's marketing and distribution strategy may influence consumer perceptions and behavior.
- This trend indicates an evolving landscape for tobacco and nicotine-delivery products.
Conclusions:
- The tobacco industry's expansion into NRT requires careful monitoring.
- Understanding consumer responses and industry strategies is crucial.
- Urgent research and policy development are necessary to address the implications of these evolving markets.
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